30 Aug 2018
Until recently, you’d have been forgiven for asking for a gin and tonic without giving a second thought to your mixer. The gin is the star of the show – that’s the one you need to deliberate on, right? Wrong. After launching in 2005, Fever-Tree has taken the world by storm with its range of delicious carbonated drinks and has become especially known for its premium tonic water. Founders Charles Rolls – who established himself running Plymouth Gin – and Tim Warrillow, who had a background in luxury food marketing, teamed up to analyse the composition of mixers available on the market. They wanted to make something better.
Fast forward more than 10 years and the Fever-Tree name has become synonymous with an impeccably good G&T, giving the previously overlooked tonic component a high quality, luxury feel. At every turn you’ll see bars proudly proclaiming that they stock Fever-Tree tonic, and consumers have now taken to specifically asking for a ‘Gin and Fever-Tree tonic’, making the T just as important as the G.
So, what makes Fever-Tree so special? Unlike many of its competitors, the brand ditched artificial sweeteners and cheap, orange aromatics in favour of eight botanical flavours – including rare ingredients such as marigold extracts and a bitter orange from Mexico. These were blended with spring water and the highest quality quinine – a key ingredient for tonic water – that’s sourced from the Rwanda Congo Border for a deliciously fresh flavour.
The last few years in particular have seen the brand become big news. 2016 saw Fever-Tree win the Grant Thornton IPO of the Year Award, and it was also bestowed with the Queen’s Award for Enterprise – just two of many awards and accomplishments. The range has expanded from its first Indian Tonic Water to include 15 tonics, lemonades and ginger beers (to name a few) and is served in 9 of the top 10 restaurants in the world. And a quick search of the #fevertree hashtag on Instagram sees over 160,000 people proudly snapping their drink and joining the wave of gin-thusiasts who simply can’t enjoy their drink without it.
So whether you’re enjoying it with a spirit or appreciating this fine tonic on its own, make Fever-Tree your drink of choice next time you fly with us. As founder Tim Warrilow said himself, “If three quarters of your Gin & Tonic is the tonic, make sure you use the best.”